User Register / Login

Morgan Stanley and Bloomberg Survey Finds Sustainable Investing Has Entered the Mainstream

December 19, 2016 |


This article was originally posted on 3BL Media.

“Two-thirds of asset management professionals surveyed (65%) say that they are using sustainable investing strategies to achieve competitive market-rate financial return alongside positive social and/or environmental impact.  Sixty-four percent believe its adoption will continue to grow, according to a new survey published today by the Morgan Stanley Institute for Sustainable Investing and Bloomberg L.P.  The new Sustainable Signals: The Asset Manager Perspective report examines the practices and perspectives of asset managers on sustainable investing and offers insights and action steps for asset managers and asset owners interested in pursuing sustainable investing strategies.  The survey results indicate that this surge in sustainable investing activity has been spurred by rising investor demand and media coverage, resulting in a proliferation of new products from both specialist and mainstream asset management firms.

“Sustainable investing continues to make significant inroads in the broader investment community, led by individual and institutional investor demand for products that effectively and credibly deliver both financial and social returns,” said Audrey Choi, CEO of the Morgan Stanley Institute for Sustainable Investing.  “However, as the market grows, it’s imperative we empower asset owners and asset managers with information and insights that enable them to combine the best of traditional investing practices with rigorous and material environmental, social and governance considerations.”

Sustainable Investing Trends at a Glance

Among 402 individuals surveyed at U.S. asset management firms:

  • 89% are familiar with sustainable investing
  • 65% practice sustainable investing
  • 64% surveyed believe its adoption will continue to grow


  • 62% say proof of financial performance by sustainable investing products would increase firm’s commitment
  • 55% say the field lacks credible data to inform decision making
  • 51% are confident they can explain the non-financial impacts of sustainable investing to clients…”

Read on at: 3BL Media.

Benefit from the Coalition’s unique overview of the capitals approach and community, gain insights into the latest thinking and developments and receive newsletters and project updates.