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High-level Business Actions on Nature Launched at Davos by Capitals Coalition & Partners

May 25, 2022 |

Every business relies on nature for resources and ecosystem services such as water, food, fiber, minerals, pollination of crops, water filtration and climate regulation, both in their own operations and supply chains, and for their employees and customers. 

But nature is at a tipping point. The natural materials and ecosystem services – that we all rely on and that also power businesses – are under massive strain. Without transformative changes in our economy and the way we do business, nature-negative trends such as global declines in species populations as well as losses in efficiency and efficacy of ecosystem service provision are expected to continue through to 2050 and beyond. 

The role of business is critical to delivering a nature positive world by 2030. Building on existing commitments and actions related to nature, businesses should aim to halt and reverse negative impacts on nature and then should aim for their positive impacts to outweigh their negative ones in the same eco-regions or in similar types of ecosystems.  

These high-level business actions provide companies with the key actions they can take to signal they are making meaningful contributions to help reverse nature loss and contribute to a nature-positive world, where positive impacts outweigh negative ones. As you progress through this journey, keep a few things in mind

These actions have been developed in collaboration with leading organizations. They build on existing action frameworks and guidance, including the Natural Capital Protocol, the Science Based Targets for Nature Initial Guidance for Business, World Business Council for Sustainable Development (WBCSD) building blocks for what nature positive means to business, BfN Steps to becoming nature positive, Task Force for Nature Related Disclosures Beta Framework


Measure, value and prioritize your impacts and dependencies on nature to ensure you are acting on the most material ones. 

1. Conduct an initial materiality assessment to prioritize efforts: Ensure you will be working on your most material impacts and dependencies on nature by performing materiality assessments across the production and consumption value chain – from extraction of raw materials to post-consumer waste. Using guidance from SBTN, companies can identify and manage priority environmental impacts, dependencies, and locations. For example, you may realize that the biggest impact your company has is indirectly through freshwater use from your suppliers and/or consumers. 

2. Measure and value impacts and dependencies on nature.  Build on your initial materiality assessment and conduct your own natural capital assessment by following the Natural Capital Protocol. Find the right tool to assess your impacts and dependencies through the Natural Capital Toolkit and where relevant, apply supplementary guidance on finance, biodiversity and food systems. Get in touch with We Value Nature to build your skills and capacity along your natural capital journey. 

3. Evaluate business risks and opportunities. From understanding your impacts and dependencies on nature, identify and assess your company’s nature-related risk. Use the guidance provided by the Taskforce on Nature-related Financial Disclosures (TNFD) to show how your organization evaluates and manages nature-related risks. Identify priority locations for target setting and action using tools like the Integrated Biodiversity Assessment Tool (IBAT) for Business and dig deeper into particular risks and opportunities you have identified, for example by using the WWF Water Risk Filter 

4. Expand your assessment to include nature, climate, and people: Where possible, conduct an integrated assessment, including natural, social, and human and produced capital. Measure, manage and report on your climate impact through the GHG Protocol


Set transparent, time-bound, specific, science-based targets to put your company on the right track towards operating within the Earth’s limits. 

1. Make commitments. Make meaningful, informed, and public commitments through credible platforms. Work to reduce your most significant and material business impacts and dependencies on nature while building environmental management and performance into your corporate governance. Use Business for Nature’s commitment list to locate relevant commitments and connect your company’s efforts to collective global action. Monitor, report and improve on progress towards commitments and targets, and use best practice ESG (Environment Social and Governance) metrics, making sure to incorporate relevant contextual information (such as the population density where air pollution occurs). 

2. Set targets. Measure your baseline impacts and set measurable targets across priority locations for how much you will contribute to reduce your impact and contribute positively by restoring ecosystems, including land, freshwater, and oceans. Ensure that targets are based on science, and reflect priority impacts and dependencies for your company, your region, and the planet. Take inspiration from the Science-Based Targets for Nature (SBTN) initial guidance and their suggested interim targets, and prepare to set targets in line with the final guidance to be released in 2023. Depending on your company’s material impacts, you should set initial targets using, for example, the Accountability Framework Initiative and this guide to setting water targets.  For most companies, setting science-based targets for climate (through SBTi) is one of the best things you can do today in order to get ready to set SBTs for nature, and  start contributing towards reducing the  pressures  fueling nature loss. Be as ambitious as possible and aim to achieve nature-positivity – alongside carbon neutrality – across your operations by 2030. Monitor, report and improve on progress towards commitments and targets.  


Contribute to systems transformation: avoid and reduce negative impacts, restore and regenerate, shift business strategy and models, and advocate for policy ambition. 

1. Avoid and reduce. Prevent impacts from happening in the first place or eliminate the impact entirely. Do as much as possible to minimize impacts across your value chain when elimination is not possible.  

  • Stop any damage in priority areas to have “zero harm” on biodiversity and nature, such as the Amazon rainforests and coral reefs, while simultaneously acting to draw down impacts across less-threatened landscapes and ecosystems. If you are aware of certain practices that harm biodiversity – e.g., the application of fertilizers and pesticides, use of ghost nets and bottom trawls, take immediate action to change them, even if you don’t yet have perfect information. 
  • While it is critical to address material impacts as soon as possible at landscape or seascape-level, many companies start by taking simple first steps to motivate employees and lay the groundwork for further action. While more strategic decisions are discussed and made, in parallel you can start by making meaningful gestures such as switching to renewable energy sources, increasing water use efficiency, removing single-use plastics from the office, recycling waste, planting native and pollinator-friendly species, and installing nesting boxes for birds and bees in areas around your operations. However, be sure that these first steps lead to widespread action to address the most material impacts and dependencies across your value chain. 

2. Regenerate and restore. Actively work in collaboration with others within your operations and across value chains to restore ecosystems, including forests, soils, freshwater systems, and marine environments. Invest in nature-based, inclusive, and holistic solutions, which also capture carbon and improve livelihoods. The NBS benefits explorer is a great starting tool for companies who want to invest in nature-based solutions. Adopt best practices in context-based and collective stewardship by understanding local risks and opportunities and working with other local natural resource users (e.g., freshwater users in a landscape) and local authorities. 

  • Follow the IUCN Global Standard for Nature-based Solutions which is a widely accepted reference that ensures a holistic approach is taken when using nature-based solutions for nature (including biodiversity, water), climate (including carbon sequestration and climate adaptation) and people (including livelihoods and community well-being). 

3. Shift business strategy and models. Adapt your company strategy and business model to be “net-positive,” to “give back more than you take” to restore ecosystems with collective measurable, reported and verified positive impacts, while also ensuring your negative impact footprint is as low as possible. Embed nature at the core of your business: ensure that the value of biodiversity and climate impacts are weighed in critical decisions.  Invest in transformational innovations and circular business models and products, such as buildings that absorb and break down pollutants. Engage in landscape-level and jurisdictional approaches for collaborative action to reduce impacts like deforestation and produce positive changes through contextually appropriate investments in nature-based solutions. Divest from assets – including in your pension plans – that degrade and over-exploit nature and redirect resources towards sustainable use, resilience, restoration, and circularity.  

  • Encourage further business action – and thus the transformation of global economies – by making your methods and data open-source and sharing your successes and challenges with companies that are starting their journey. Elevate the World Economic Forum’s 15 nature-positive transitions which could generate up to US$10.1 trillion in annual business value and create 395 million jobs by 2030. 

4. Collaborate with your value chains at the landscape-level.  Act systematically to apply the mitigation hierarchy beyond operations and engage with key stakeholders, including those in your corporate value chain, in the landscapes and seascapes where you operate or source, and in your sector. Downstream companies, (those closer to consumers), should engage and support companies further upstream in their supply chains (those closer to raw extraction and production) to adopt lower impact practices, improve data collection abilities, and increase overall supply chain transparency.  

5. Advocate for ambitious government policies that will scale and speed up further positive business action. 


Track performance and prepare to publicly report material nature-related information throughout your journey.

1. Monitor your progress regularly with the frequency appropriate for your nature commitments. E.g., quarterly monitoring may be appropriate for some targets such as water use or pollution discharge while 3 to 5-year monitoring may be appropriate for other targets such as species abundance. 

2. Report progress made towards nature positive goals and communicate findings with key stakeholders throughout the process. Frameworks such as the Taskforce on Nature-related Financial Disclosures (TNFD) recommend that that business leaders communicate:  

  • Governance: the ways in which the organization’s oversight and decision-making functions take nature-related risk and opportunities into account. 
  • Strategy: the integration of actual and potential effects of nature-related risks and opportunities on the organization’s business model, strategy, and financial planning. 
  • Risk management: how the organization integrates nature-related risks into its overall risk management approach. 
  • Metrics and targets: quantitative and qualitative performance indicators and aims related to nature-related risk and opportunities, based on nature dependencies and impacts. 

3. Seek out independent validation of processes and verification to enhance credibility of actions. Seek independent validation and verification to assure the company’s processes used for value chain mapping, materiality assessments, prioritizing locations for action, gathering baseline data and setting targets.  

4. Align reporting with major reporting standards. As much as possible, ensure alignment with existing reporting standards, such as GRI, IFC, and the EU Non-Financial Reporting Directive, as well as with environmental data aggregators like CDP.  

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