News |Integrated Capitals

SUSTAIN Mid-Term Meeting draws a path for Green Innovation

May 24, 2024 |

The SUSTAIN project recently held a workshop that yielded positive results for its green innovation goals and brought stakeholders together to solidify plans. Participants achieved a clearer understanding of project deliverables, ensuring everyone was working towards the same objectives, and they also identified the potential for collaboration with other EU initiatives focused on sustainability. This cross-project cooperation could lead to more efficient and impactful outcomes for the green innovation landscape.

This mid-term workshop has positioned SUSTAIN to play a valuable role in the ongoing push towards a more sustainable future.

Here are 4 takeaways:

Aligned on Action: The workshop brought together key players, ensuring everyone was on the same page regarding project deliverables. This means a streamlined approach, optimizing efficiency and ensuring timely results.

Stronger Together: Collaboration is key. The workshop identified opportunities to link up with other EU projects working towards a greener future.

Making a Difference: The consortium is committed to making sure the project’s impact is crystal clear. They’ll work hard to effectively communicate the “So what?” to their target audience, ensuring the project’s benefits resonate and inspire action.

Part of a Movement: SUSTAIN isn’t just a standalone project but rather a vital piece of a much larger green innovation movement.

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Introduction from Carl Obst (2017)

Victor Hugo once wrote that “Nothing is so powerful as an idea whose time has come”. Recognising the true value of natural capital, is one such idea. Across private and public sectors, across disciplines, and around the world, initiatives to advance and develop natural capital thinking have emerged rapidly over the past 10 years.

In a blizzard of acronyms, we have the NCC, SEEA, WAVES, IIRC, KIP-INCA, A4S, GRI, EO4EA – among many others. Are they the same, are they competing, are they useful? To both insiders and outsiders this range of initiatives is confusing at best. At worst, it leads to a lack of engagement, avoidance and misunderstanding.

The reality is that, while differences among these various initiatives do exist, they have all been motivated by a common understanding of the reality that we are losing our stocks of natural capital – and that this matters.

While each initiative may have different origins, some differing objectives, and may reflect variations in technique and method, there is much common ground. Indeed, to engage the broader community in tackling the natural capital challenges we collectively face, we cannot afford to focus on distinctions. Instead, we must look to build on the overlaps and seek to build a common language that will enable the exchange of ideas and ongoing innovation.

It is in this spirit of collaboration that the Natural Capital Coalition, together with the IDEEA Group and supported by over 20 organisations, launches this statement on Combining Forces on Natural Capital.

It is especially relevant that this statement of collaboration is launched at the World Forum on Natural Capital, where leading voices in the movement gather every two years, to share best practice, enduring challenges and build further collaborations.

While progress to date has largely taken place in small pockets, in order to move forward we need to ramp up our efforts and move beyond talking with supporters and “the converted”.

For this, we need leaders who can establish spaces for dialogue and development, and who can ensure that technical debates do not form a barrier to progress, that we take full advantage of the diversity of skills and experience already engaged, and that the big picture is always kept in mind.

I encourage you to take the opportunity to read the statement, to share it within your organisations, to sign on, and to join us as we move towards a better understanding and appreciation of the complex and beautiful world in which we live.

Carl Obst is Director of the Institute for the Development of Environmental-Economic Accounting (IDEEA Group), and Lead Author of the United Nation’s System of Environmental-Economic Accounting (UN SEEA).